ROI VISUAL targets the global market for nursery rhymes with the new production of ‘Robocar POLI SongSong Museum’

– A musical animated film consisting of 25 popular nursery rhymes that have been re-created

1st of July, 2020

ROI VISUAL announced that it will target the global nursery rhymes market in earnest through <Robocar POLI SongSong Museum> that will be aired for the first time on the 2nd of July on EBS 1TV.

The newly launched <Robocar POLI SongSong Museum> has recreated 25 classical nursery rhymes including ‘The Wheels on the Bus’ which is one of the most popular songs in the world, ‘Twinkle, Twinkle Little Star’, ‘Rain, Rain, Go Away’, and ‘Five Little Ducks’  into a music video format to be delivered in 26 episodes of musical animated films.

Nursery rhymes form the key content of some of the most popular channels on YouTube. Since they are songs that have been loved by many generations, they are less likely to undergo change in response to trends or preferences. But competition is still fierce as many IP characters are foraying into the field.

Director JunYoung Eom of ROI VISUAL who oversaw the entire production expressed her confidence that “Robocar POLI SongSong Museum features a high quality of music that is incomparable to other musical animated films”, adding that “a significant amount of effort was poured into the creation to make it into a new classic in the category.”

ROI VISUAL plans to form various partnerships to strengthen its distribution of its music in Korea, but also plans to promote their music more globally, through global music platforms, such as Spotify, Apple Music and YouTube.

The Robocar POLI series, since its first broadcast in 2011 on EBS, has been broadcast in 35 languages in 144 countries around the world and have received a lot of love from children over the past decade. The main series and related content are offered at the moment on Netflix and 14 channels on Youtube.